2019-2021 Strategic Plan
OUR CHALLENGE
A new orientation.
Focus on a common goal: To be leaders in the creation of differentiated products and services in the sustainable property promotion and construction industry.
Our challenge is to consolidate regional branch offices, to increase our customer portfolio and to grow at national level.
To do this our business model has to continue to differentiate us from the rest and our Strategic Plan needs to build on the pillars that have allowed us to achieve our current position.
Our focus is
Customer-oriented
We work on responding to changes in lifestyles in order to be able to transfer them directly to our products. We study our customers’ needs carefully so that we can create homes and environments in which people can live the lives that they want.
Talent management
Our teams’ strategy is focused on creating the homes of the future. To achieve this we know that we have to support our personnel through continuous improvement in their training and by providing a work space in which they feel totally comfortable and at ease.
Thanks to this human and technical talent, organised into high-performing teams, we are able to increase our competitiveness.
To build the best homes
With our focus on building the best homes, we work under design criteria to measure and minimize the carbon footprint of our activities, achieving goals that go far beyond our environmental responsibility. The driver to achieve the best homes is digital innovation.
Sustainable growth
Sustainability is one of our pillars and also forms part of our corporate approach and the way we address our business challenges. The process of industrialising construction, for which we are an international benchmark, is only possible based on the criteria of sustainability which we also apply to our growth.
In line with
Our goal of sustainability and well-being: To create places that foster health, comfort and enhance people’s enjoyment of their homes.
In line with
Our competitiveness goal: To build teams through talent and innovation.
Alineado con
Our innovation and energy efficiency goal: Forming part of the digital revolution is ingrained in our corporate culture.
In line with
Our goal of business solvency and consolidation: To grow while looking to the future, with guarantees and responsibility for our team and projects.
Customer-oriented
We work on responding to changes in lifestyles in order to be able to transfer them directly to our products. We study our customers’ needs carefully so that we can create homes and environments in which people can live the lives that they want.
In line with
Our goal of sustainability and well-being: To create places that foster health, comfort and enhance people’s enjoyment of their homes.
Talent management
Our teams’ strategy is focused on creating the homes of the future. To achieve this we know that we have to support our personnel through continuous improvement in their training and by providing a work space in which they feel totally comfortable and at ease.
Thanks to this human and technical talent, organised into high-performing teams, we are able to increase our competitiveness.
In line with
Our competitiveness goal: To build teams through talent and innovation.
To build the best homes
With our focus on building the best homes, we work under design criteria to measure and minimize the carbon footprint of our activities, achieving goals that go far beyond our environmental responsibility. The driver to achieve the best homes is digital innovation.
Alineado con
Our innovation and energy efficiency goal: Forming part of the digital revolution is ingrained in our corporate culture.
Sustainable growth
Sustainability is one of our pillars and also forms part of our corporate approach and the way we address our business challenges. The process of industrialising construction, for which we are an international benchmark, is only possible based on the criteria of sustainability which we also apply to our growth.
In line with
Our goal of business solvency and consolidation: To grow while looking to the future, with guarantees and responsibility for our team and projects.